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For the Media
Metro Orlando HBA Declares It A Buyer's Market
(from Orlando Times, 3/21/07) Public awareness campaign educates prospective buyers on favorable market conditions for new home purchase.
(from Big Builder, 3/15/07) The HBA of Metro Orlando, Fla., put together a million-dollar TV and multimedia advertising campaign designed to knock indecisive would-be buyers off the fence and into new houses.
Orlando Business Journal Cites Home Builders as Crediting HBA Campaign For Home Sales Increase
(from EveryMonday, 3/5/07) The campaign at its midpoint has already resulted in an increase in traffic and sales for homebuilders, who represent one of the most integral industries in the Central Florida area.
Metro Orlando HBA Says Log On and Buy Now!
(from Insight East Orlando, March 2007) Insight East Orlando sits down with Carmen Dominguez, HBA President and owner of Homes by Carmen Dominguez, to get to the bottom of housing market conditions in Central Florida, specifically as relates to new production and custom homes, and to learn more about the “Real Opportunity Central Florida” campaign.
Home builders credit HBA ads for boosting sales
(from Orlando Business Journal, 2/23/07) A $1 million educational ad campaign launched in mid-January by the Home Builders Association of Metro Orlando has kicked up interest in buying homes once again, say builders.
Metro Orlando HBA Declares A Buyer's Market
(from EveryMonday, 2/19/07) The Home Builders Association (HBA) of Metro Orlando is ahead of the curve here in Central Florida, pointing to a trend which continues to spread throughout the country; it is a buyer’s market.
Home Builders Association to Feature in Hot on! Homes
(from EveryMonday, 2/12/07) The Home Builders Association (HBA) of Metro Orlando talks about its $1 million educational awareness campaign with Angi Bruss, the host of Hot on! Homes. letting prospective homebuyers know about the “real opportunity” to buy a home now.
HBA $1 Million Campaign Hits the Airwaves
(from EveryMonday, 2/5/07) As the excitement has been building for the past couple of weeks, HBA president and campaign spokeswoman, Carmen Dominguez, spoke with radio host Joyce Savage Gaston recently on her show “Real Estate Truth” as part of the Business Brunch on WORL 660 AM.
Metro Orlando HBA Says Log On and Buy Now!
(from EveryMonday, 1/29/07) The Home Builders Association of Metro Orlando (HBA) wants you to know that if you’re considering buying a new home, the time to act is right now.
Home builders launch media blitz
(from The Orlando Sentinel, 1/18/07)Representatives of the Orlando-based trade association said the campaign is the largest in the group's history and includes brochures, automobile stickers, movie-theater announcements and a comprehensive media effort.
Home Builders launch campaign to persuade buyers to act now
(from The Orlando Sentinel, 1/17/07) The Home Builders Association of Mid Florida kicked off a marketing campaign this week to show "fence sitters" that now really is a good time to buy a home in the Orlando area.
METRO ORLANDO HBA ANNOUNCES “REAL OPPORTUNITY” WEB SITE LAUNCH
The Home Builders Association of Metro Orlando announces the launch of the “Real Opportunity” web site as a major component of the organization’s informational and educational campaign for prospective home buyers.